jinpark

Brief Info About Jin
Jin is a creative currently working at KRAFTON, where he leads creative direction across major projects.

He began his career in New York as an Art Director at Rokkan, and during the pandemic, continued contributing to global work remotely from Korea as Rokkan transitioned into Razorfish. He later joined Media.Monks as a Senior Creative, building campaigns and brand work across a wide range of industries, before moving to KRAFTON in 2022, home of PUBG: BATTLEGROUNDS.

At KRAFTON, Jin has been leading creative direction while shaping strategy, uncovering creative insights, and driving major PUBG campaigns from the client side as an in-house creative director.

Today, he is particularly interested in exploring how AI can make the creative process not only more efficient, but also more imaginative and exciting.

Brand experience : PUBG:BATTLEGROUNDS, Cadillac, WB Games, Golden Goose, LG and more